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Career Summary

 

Advertising and event marketing professional with five years experience utilizing strategic thinking, organization and teamwork to develop or execute solutions that create client value. Self-sufficient individual with the ability to meet tight deadlines and a diverse portfolio including event production, relationship management and marketing program execution. 

Professional Experience

 

Clear Channel Media + Entertainment | Chicago, IL

National Project Manager

​Mar. 2013 - Present

 

Responsible for developing and activating multi-platform advertising and event programs for our partners, using CCM+E & iHeartRadio assets. 

 

  • Turn-key ad campaign development and program activation

  • Onsite event management and vendor negotiation for national programs

  • Responsible for client and multi-market strategic partnership growth

  • Internal and external creative material development used for client briefs & campaigns 

  • National project and budget management for $250K-1.4MM programs

 

JP Morgan Chase | Chicago, IL

Relationship Banker

​Jan. 2012 - Mar. 2013

 

Client relationship manager dedicated to ensuring a quarterly increase in consumer retention.

 

  • Deepened and managed relationships using a personal and professional connection with patrons

  • Assisted in generating balance growth through the referral of products utilizing a proactive approach

  • Provided alternative solutions when necessary to create over all higher levels of client satisfaction

  • Managed client expectations appropriately and over delivered on resolutions when possible

 

Honorable Judge Jessica O'Brien | Chicago, IL

Event Producer

Jun. 2011-Dec. 2012

 

Judicial committee member utilizing my experience in event planning and marketing to creatively reduce candidates campaign debt.

 

  • Attended community events & used professional network to on-board sponsors & production partners

  • Developed candidate website for campaigning purposes

  • Creator and co-producer of Fashion, Fire and Politics fundraising event

  • Candidate was elected November 2012 and sworn into office December 2012

 

Cumulus Media | Chicago, IL

Network Coordinator

​May 2010 - Jun. 2011

 

National coordinator dedicated to executing media advertising programs based on the overall marketing objectives of our partners.

 

  • Analyzed client media plans to create a program based on their marketing goals

  • Organized program ideas and conducted copy writing ideation calls with agencies

  • Conducted Q1-Q4 re-rates, organized results for presentation purposes

  • Planned company events focused on client relationship building 

 

Davenport University | Grand Rapids, MI

Marketing & Event Coordinator

Sept. 2008-Oct. 2009

 

Part-time marketing & event professional dedicated to implementing University advertising initiatives including student event programs, community print ad placements and social media integration.  

 

  • Organized a variety of marketing and event programs that effectively position Davenport to grow consumer preference

  • Served as the marketing liaison between internal departments such as the Alumni Association and marketing team

  • Developed traditional and non-traditional marketing strategies with measurable goals to track and calculate ROI for Davenport University 

Skills

Relationship Management

Event Production

Detail Oriented 

Campaign Activation

Ideation & Creative Writing

Public Speaking

On Camera Interviews

Power Point

Microsoft Office

Photoshop

Seasoned Traveler

 

Education

Davenport University

BBA | Marketing & Advertising

Grand Rapids, MI

2005-2010

Philanthropy

Fashions Night Out MI & IL

Changing Worlds

Very Special Arts

Operation Christmas Child

 

 

2010 - present

2010 - present

Entrepreneurial Experience

 

Event Producer

Independent Business Contractor 

 

Wolverine World Wide Corporation

Contracted Event Producer

Grand Rapids, MI | Jun. 2012-Oct. 2012

 

Responsibilities Include

  • Co-producer of the fashion event Pep Rally for shoes

  • Onsite event manager

  • Creative advisor

  • Fashion show producer

  • Model & talent referral partner

 

Changing Worlds Non-Profit

Event Board Member 

Chicago, IL | May 2010-Apr. 2012

 

Responsibilities Include

  • Logistical production for philanthropic events consistent with program goals

  • Recapped events and presented to board members

  • Using an organized agenda, encouraged strong levels of communication during bi-weekly team meetings

  • Implemented local marketing plan aligned with Changing Worlds branding strategies

 

Runway On Monroe

Creator & Executive Producer

Grand Rapids, MI | Nov. 2009-May 2010

 

Responsibilities Include

  • Event Creator

  • Sponsorship development

  • Media planner  

  • Vendor and technology negotiator

  • Media spokes person & public relations representative

  • Fashion competition judge

  • Onsite activation manager

  • Creative director

  • Program financial manager and more

 

 

CV

© 2017 by  Alyssa Schutter

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